Optimised Digital Marketing + Remarkable​ Digital Experience = Growth

 B2B Digital Optimisation

Optimise your digital marketing  and digital customer experience with Digitally.

Hello, I'm Kaya. I optimise digital marketing and digital experience for B2B organisations who are losing at digital. 

Digital marketing optimisation consultant

Optimisation is no longer just about search engines or optimising your website. Your prospects and customers will interact with you on multiple channels across their customer journey. They will search for you on Google, they will visit your website, and they will also look at your social profiles, download you content assets and speak to your current customers on LinkedIn and Facebook groups.

B2B digital optimisation is about using great digital marketing combined with a focus on customer experience to win moments that matter. These are the experiences that stand out when your business is on the shortlist. You can race to the bottom and compete on price or rise to the top by building trust and authority. I'm a digital consultant and I help B2B businesses win more business by creating moments that matter.  

How do I create moments that matter? I've spent nearly two decades in digital working across marketing and user experience for FTSE 100 and Fortune  500 companies.  Now I help businesses just like yours reach their audience with optimised digital marketing and convert that audience with remarkable digital experience. 

Kaya - B2B Digital Marketing Optimisation Consultant

My approach to B2B digital optimisation

Digital Marketing Optimization

Digital marketing optimisation

I optimise how you reach your audience. Making sure you're reaching the right audience, at the right time and in the right way, as cost-effectively as possible. This includes using the right marketing tools to execute the optimum marketing tactics. 

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optimised customer experience

Digital experience optimisation

Once you're in-front of your audience you need to make the most of your opportunity. Your prospect is reviewing many vendors, how do you stand out? Remarkable digital customer experience is your differentiator.  Optimised customer experience is about your ad copy, your messages, your content, your landing pages, everything.

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win the moments that matter

Win the moments that matter

To be successful you need align yourself with what matters to your prospects. They don't care about your press release or your brand imagery. They care about interactions that matter to them. My job is to grow your business by helping you win the moments that matter.

Who do I help?

Business Leaders

B2B Business owner

Get an independent birds eye view of digital at your organisation and where you need to improve.

Marketing Professionals

Modern B2B Marketer

Become confidently digital and deliver exception awareness and demand generation. 

Digital Specialists

B2B Sales Professional

Look beyond one aspect of digital and take a holistic view across all channels and experiences. 

How do I help?

Work with me to reach business your goals faster.

Digital Marketing Done By You

Enablement

Optimise your digital presence using the tools that work to execute the tactics that convert.

digital marketing done with you

Consultancy

Expert digital marketing and UX optimisation consultancy  and coaching.

Digital Marketing Done For You

Services

Digital done for you, when you don't have the time or expertise. Cross it off your list.

Ready to take action?

Take your first step towards fixing digital

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One thing you can take action on, delivered to you once a week. Designed for B2B professionals who need to hit their business goals.

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New & trending content from Digitally. Helping you optimise B2B marketing. 

Digital marketing reading

Need to get better at social?

Social media is the new normal, you need to be confident in how you could use it in your B2B lead generation efforts. Need a refresher? I've prepared you a reading list: "What are the best books on social media marketing for B2B businesses and marketers?"


Many B2B businesses are spending extraordinary amounts on their marketing without stopping to think how they can optimise that spend. It's not about generating more leads that don't convert, it's about generating pipeline.  If you aren't sure your digital execution is helping you reach your business goals then give me a call. 

This is a no obligation & free call. You have nothing to lose and everything to gain.  

Learn more about B2B Digital Optimisation

  • What?
  • Why?
  • Symptoms?
  • How?

Digital Optimisation isn’t about one tactic, it's an ecosystem.

B2B digital optimisation is all about ensuring that you are making the most of your digital investment, putting you in a position to grow your business through digital.

I take a holistic approach to digital optimisation. You might execute on multiple channels but the likelihood is that you are always looking at each channel in isolation. Worse yet you may have different agencies looking at different channels but at no point do you have a single view.

Digital optimisation covers all your digital channels because your prospects will be using multiple channels. I work to optimise each touch point starting with the quick wins, ensuring they are working as hard as they can.

What are some of the symptoms of poor digital optimisation?

Deep down you already know if your digital investment is working. If your competitors leading the way or you're losing ground, then your digital presence isn't winning the moments that matter. 

  • Poor ROI on marketing campaigns.
  • Lack of measurable KPIs.
  • Poor conversion rates on your website.
  • Low visitor numbers
  • Inability to find your website when searching for the challenges you solve.
  • Lack of social presence or engagement.
  • Immaturity in your digital marketing toolkit.