Online Advertising and Paid Promotion
Tactics & Tools

Advertising and promotion are paid tactics you might use to promote your business online. It includes search or social advertising, in app advertising and even digital billboards. As a marketer or business owner you have plenty of options for reaching your audience. Online advertising makes it easier than ever before to target your audience based on hundreds of criteria from where they live to what they say online. You can target a single business or an entire industry, your options are almost limitless. Discover the digital advertising tools and tactics at your disposal. 

Online advertising tools & tactics

Use these tools to make it easier to advertise online and promote your business to other companies. 

How to do free B2B market research using LinkedIn

How to do free B2B market research using LinkedIn
LinkedIn is the social network of business. It doesn't reveal as much demographic information as Facebook, but LinkedIn ad tools ...

How to use Facebook Audience Insights for B2B market research

Using Facebook Audience Insights for B2B research
Marketers need to thoroughly understand their audiences. This is especially true in a B2B context where we are making complex ...

Comprehensive SEMrush Review For Agencies, Businesses & Enterprise

Comprehensive SEMrush Review For Agencies, Businesses & Enterprise
SEMrush is a leading SEO suite of tools. It's perfect for novices and experts alike. In the SEMrush review we ...

What is pay per click advertising?

What is pay per click advertising
Pay per click advertising is exactly as labeled. It allows businesses to advertise and only pay for each click they ...

What is Google AdWords and why does it matter to B2B marketers?

What is Google AdWords and why does it matter to B2B marketers?
AdWords is Google's ad platform. It enables advertisers to promote their businesses on Google search, display and a range of ...

Discover advertising tactics to reach your audience

Search Engine Advertising

Improve your search engine visibility with B2B search engine advertising and only pay per click. Get on the Google search results, show your ads and point traffic to your lead generating pages. 

Social Media Advertising

Social media advertising is a paid  marketing tactic where you pay to extend your social reach beyond your organic following.