Think B2B Digitally and understand how you can measure, report and optimize marketing ROI
At B2B Digitally we help B2B business generate more business and ignite growth by using digital tactics and tools, to gain a competitive advantage.
Setting a digital strategy is the start of the journey. You need to be able to measure your progress towards achieving your strategy, your return on investment and impact of individual tactics. B2B marketing analytics with B2B Digitally is about seeing what is working today, optimizing digital activity for the future.
What is B2B marketing analytics?
Do you know which marketing tactics are contributing to business growth and which aren't? B2B marketing analytics aims to help you understand exactly what you should be investing time and money in. Understanding your marketing analytics is crucial in confirming that what you are doing day-to-day is contributing to your bottom line, strategic goals and building your business.
Marketing analytics is the process of capturing data, reporting and then analyzing your business-to-business digital marketing activity. In digital marketing everything is measurable, despite this, analytics is the one area where all marketers seem to struggle. Be it because of the volume of data, difficulties in reporting or inconsistencies between platforms, understanding the B2B marketing metrics that matter is a constant challenge.
In this section, we lift the veil on B2B marketing analytics enabling you to use data within your decision-making and giving you the ability to demonstrate success. We cover the basics and build a better understanding on these strong foundations.
Latest B2B Marketing Analytics Questions & Answers
"With any business investing in what works is a sure fire way to increase ROI. Knowing what works is the challenge, and with so many digital tactics and tools, that challenge is only increasing. In B2B, with longer sales cycles, closed loop marketing is the nirvana of digital."
- Kaya, Your Digital Marketing Consultant -
Why does B2B marketing analytics matter?
In any business, it’s important to be able to understand what works and what doesn’t. There are now more channels and tactics available to marketers than ever before, and businesses need to prioritize where they focus, that prioritization relies on understanding which tactics deliver the best ROI.
It's time for marketers to stop focusing purely on analytics from different sources in isolation and start thinking about end-to-end digital marketing analytics to build a better picture of the entire customer journey. It's not enough to look at just part of the data to understand ROI.
When talking about marketing analytics most B2B marketers immediately think about traditional clickstream stats such as website visits and bounce rates. Marketing analytics includes these more traditional web metrics and builds on them, looking across the customer journey. What influences lead generation? Does one source generate better quality leads than another? Marketing analytics helps you to answer these questions.
The benefit of B2B marketing analytics to all businesses is in being able to understand where to focus efforts and what isn't working as expected. Marketing analytics gives organizations an integrated understanding across all digital marketing channels and the interplay between them.