The Marketing Technologist Blog

marketing technologist

Hello, I'm Kaya, your marketing technologist.

I've been involved in digital marketing for nearly two decades. When I first started my journey, I was hand-coding websites in notepad. I remember when people preferred AltaVista over Google and GIFs were all the rage (I guess they made a comeback). I've seen new tools emerge automating many of our most time-consuming tasks. Does anyone else remember having to crunch server logs to get website stats?

As digital has changed new roles have been introduced. I started out as a webmaster (what an awesome job title) and have since held roles in search marketing, social, user experience design, digital marketing and digital strategy. So I've done plenty in digital and I've used a vast array of digital tools and technologies. Why does that matter to you? I bring a different perspective to digital tools and marketing technology. I look at martech from a pragmatic perspective. Features and functionality are great but will it make life easier or more productive? Join me as I explore the tools, tactics and strategies you could be deploying in your business. 

New articles from your marketing technologist

How to do free B2B market research using LinkedIn

Market research helps us define our product, or message and our audience. The more we know about our market the ...
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Digital marketing daily briefing: keyword research, B2B influencer marketing & more

61% of marketers say improving SEO is a marketing priority
Here are the trending articles of the day that you can read, action and share. If you find this content adds value to your ...
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Digital transformation and the mindset change.

What is the driver behind digital transformation? Is it more digital tools and technology or is there a more fundamental ...
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Digital marketing daily briefing: Social selling, remarking & more.

#DIGISTAT of the day: Google receives over 63,000 searches per second on any given day. 
Here are the trending articles of the day that you can read, action and share. #DIGISTAT of the day: Google receives ...
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Doing market research without leaving your desk.

How can you do market research without leaving your desk?
As marketers, we know how important it is to inform our decisions with market insight, but accessing that insight can ...
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