B2B Digital Briefing: buyer journeys, B2B site optimization, B2B sales conversations and much more.

Your B2B digital briefing for 21st February 2018, bringing you the most popular content for B2B marketing and sales based on what your peers are reading and sharing. In this edition learn about buyer journeys, B2B site optimization, 9 elements of effective sales conversations and much more. All here and waiting for you today at Digitally. Be informed and become a B2B digital hero. Start here, with the insights that matter.

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B2B Digital Marketing

A third of Britons will exercise their right to be forgotten after GDPR | Smart Insights

A third of Britons will exercise their right to be forgotten after GDPR Chart of the day: A third of British people will exercise their right to be forgotten after GDPR comes into force on May 25th, 2…

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Marketers Seeing a Shift in Buyers’ Decision-Making Journey | KoMarketing

Marketers reach out to buyers during various stages of the decision-making process, but which times are most effective when it comes to closing the deal?

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5 B2B Website Optimization Opportunities You Overlooked

Five opportunities to improve conversion rates on your B2B website, based on analysis from over 150 websites.

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B2B Sales

9 Secret Elements of Highly Effective Sales Conversations | OpenView Labs

What makes for truly effective sales conversations? Gong.io analyzed one million sales calls to find out what makes some reps so good at selling. Learn more here.

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Search Engine Marketing (SEO/PPC)

Enterprise SEO and cross-channel performance: Activation and integration

A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies.

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Social Media Marketing

How to Follow Instagram Hashtags for Business : Social Media Examiner

Discover how to use Instagram’s Follow Hashtag feature to monitor relevant topics and campaigns.

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How to Drive Meaningful Interactions in Facebook Groups : Social Media Examiner

Learn how to use a Facebook group to foster engagement and drive the meaningful interactions favored by Facebook’s news feed algorithm.

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Why hacking social media algorithms is a losing strategy

Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they’re not the best way to proceed.

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Email Marketing & Automation

The six challenges every email marketer must face | Econsultancy

You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six basic challenges that email marketers must still address.

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8 Email Hacks You Never Knew Existed – Litmus Software, Inc.

Email hacks are a way of life for email developers. Whether it’s hacking at code to ensure it renders perfectly on everything from Lotus Notes to Gmail or creating something new that’s not been done b…

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