B2B Digital Briefing: GDPR, employee advocacy, content marketing and the sales mindset.

The B2B digital brief digest for B2B marketing and sales. These are the stories your peers have been reading and sharing over the last 24hrs. Today’s B2B Digital Briefing includes GDPR, employee advocacy, content marketing and the sales mindset.

Top content in B2B Marketing

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR – The Point

GDPR is fast approaching, and penalties for non-compliance can be extremely costly. Learn the 5 simple steps every B2B marketer should take to prepare for GDPR

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How Employees Can Advocate for Your Brand on Social Media | Infographic

Employee advocacy can be a low-cost, highly effective way to boost marketing and sales efforts and improve employee retention. These five steps will get you started.

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This Is The Clear Winner In The Content Marketing Quantity Vs Quality Debate | Marketing Insider Group

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers f…

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Navigating the Latest Facebook Algorithm

The latest update to the Facebook algorithm has begun promoting content that starts conversations (via Facebook comments and reactions) higher on the news feed of users. What can you do to increase en…

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Top content in B2B Sales

5 Sales Mindsets to Ditch in 2018

In my last post I wrote about five sales mindsets that would be powerful to develop in 2018. You can read that post here. But with the good comes the bad. If we are to develop strong mental habits, w…

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8 Steps To Setting Sales Goals Your Reps Will Actually Hit | Sales Hacker

As a VP of Sales, you probably know how important it is to always tie revenue to your sales goals. Here’s an 8-point checklist to get started with setting sales goals to drive business success and how…

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Down with OPC? Why Sales Professionals Should Be | LinkedIn Sales Blog

Find out how to use other people’s content (OPC) to connect with top sales prospects, and how OPC can jump-start conversations leading to sales opportunities.

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