Digital marketing daily briefing: keyword research, B2B influencer marketing & more

61% of marketers say improving SEO is a marketing priority

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Digital marketing stat of the day

61% of marketers say growing SEO/organic presence is a marketing priority. (State of Inbound)

61% of marketers say improving SEO is a marketing priority

Doing market research without leaving your desk.

As marketers, we know how important it is to inform our decisions with market insight, but accessing that insight can take time.  Now you’ll learn about a quick way of doing really valuable research without leaving your desk.

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Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand, Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities.

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15 Social Selling Trigger Events on LinkedIn

Social selling trigger events allow for a natural dialogue to develop with existing and potential LinkedIn connections where you can build rapport, increase engagement and nurture your relationships.

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How to Be a Data-Driven Social Marketer

There’s no brand like your brand. While you can look to other brands in your industry and beyond for content inspiration, and even scope out what your biggest competitors are doing, the most reliable way to make sure your social activities are driving results and connecting with your audience is to look at the data

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