Category Archives for "Advertising and Promotion"

What is pay per click advertising

What is pay per click advertising?

Pay per click advertising is exactly as labeled. It allows businesses to advertise and only pay for each click they generate, not for impressions. In this article on what is pay per click advertising, we explore what PPC is and why it’s important for B2B organizations. Key takeaways: What is pay per click advertising? In pay […]

Continue reading
What should be included in a B2B Social Media Strategy?

Social media marketing strategy

What should be included in a B2B Social Media Strategy? Social media is fast becoming one of the most important channels that B2B marketers can use for increasing awareness and generating demand. With increasingly rigorous reporting and the shift in social KPIs from vanity metrics to engagement and conversion, social ROI is growing. Did you […]

Continue reading