B2B Email Marketing
Tools & Best Practices
You can't argue that B2B email marketing is the bedrock of business-to-business sales and marketing. The modus operandi for almost every B2B marketing team is to produce compelling content, capture email addresses and fill the top of the marketing funnel. Sales teams will engage with prospects and build relationships using email. We onboard new customers using email and also use it to increase customer LTV and retention. We've always done it because it works.
There is no better channel for reaching a business buyer than email, but email is evolving. B2B email marketing is being transformed by privacy legislation. We can no longer buy lists and need multiple layers of opt-in. Recipients are consuming email on multiple different devices. Reaching the Inbox is difficult and once we get there, it's busier than ever. In this section of Digitally.co we look at the email marketing tools that will make your email marketing easier and the best practices that produce great results.