B2B Video Marketing
Tools and Techniques
The web loves video. Video has exploded in both consumption and distribution. Video marketing stands out, it's more memorable and fits the short attention span of our audiences. We can use video anywhere from YouTube to LinkedIn and it's in demand. Prospects expect to see video content, YouTube is the world's second largest search engine and the barriers to delivering great video content have fallen. You have no reason not to hit record.
Not sure video matters to you? 55% of people online watch video every day (MWP), companies that use video grow 49% faster than companies that don't (Aberdeen Group) and 70% of marketers believe video is their most effective tools for closing sales (CMI). Video gives your brand personality. It helps to support prospects through the decision making journey and it's a vital tool for sales. Video is not just for consumer marketing, B2B brands are using it and it's working. 74% of business buyers say they have been convinced to buy because of video content (Wyzowl).
You have the tools in your pocket to produce and market great video content. In this section we look at video marketing tools and the techniques.
B2B video marketing tools
Record, produce and market great video with these tools.
Explore the tactics and techniques of B2B video marketing
Video marketing can be a challenge but Digitally.co can help.