Think B2B Digitally and deliver a game changing digital experience
At B2B Digitally we help B2B business generate more business and ignite growth by using digital tactics and tools, to gain a competitive advantage.
The digital experience your current and future customer encounter will define how they feel about your business. A poor experience will turn them off and great experience will get them engaged. How do you want them to feel about you?
B2B Digital Experience
What Is B2B Digital Experience?
B2B digital experience is more than your website, it's your entire digital footprint
Your current and future customers are all moving through a customer journey. Their B2B digital experience, whether it's as a prospect doing research on your website, or as a customer using live chat to talk to your support team, impacts directly on how they feel about your business. The digital experience your business provides spans dozens of touch points across a wide digital footprint. A digital experience that meets both your business objectives and customer expectations is crucial in generating new and retaining existing business.
How important is digital in customer experience?
Digital is critical to your customer experience strategy. It supports the customer journey across dozens of digital touchpoints. Arguably it's the most important aspect of customer experience following the product/service itself, and in many cases, will include the product.
For prospects - digital experience gives them a first impression. That experience could be something as simple as a Tweet or as important as their experience learning about your business on your website.
For current customers - Their digital customer experience revolves online training, customer support, easy upgrades, and renewals.
How can I deliver a great B2B digital experience?
A great digital experience requires a clear overview of all digital touch points and how this aligns to the customer journey. What do you know about your customers? What are their expectations? Such questions will help focus your time and effort on the digital touch points that have the greatest impact.
Is digital experience important for small businesses?
Small businesses often don't have strong brands to fall back on. It's their customer experience that will help build a positive reputation and allow them to compete. This is especially important in B2B industries where buying safe, is as important as price. If your website isn't usable and your emails look awful in mobile, this will generate a negative perception.
Latest B2B Digital Experience Questions & Answers
"The customer journey is being delivered online. Our prospects and customers are interacting with us through digital channels, this means digital experience needs to be at the forefront of your thinking. Especially for small B2Bs who are trying to compete with incumbents. "
- Kaya, Your B2B Digital Marketing Consultant -