Analytics and insights

If you do anything online it generates data. Visit a website, click a button or do nothing and go back a page. It all generates data. The amount of data that any digital activity produces can be overwhelming. Successful businesses are able to identify the signal in the noise and use data to generate insights that inform buying decisions. 

Tactics & Tools that will help you generate insights from analytics

How to do free B2B market research using LinkedIn

How to do free B2B market research using LinkedIn
LinkedIn is the social network of business. It doesn't reveal as much demographic information as Facebook, but LinkedIn ad tools ...

How to use Facebook Audience Insights for B2B market research

Using Facebook Audience Insights for B2B research
Marketers need to thoroughly understand their audiences. This is especially true in a B2B context where we are making complex ...

Doing market research without leaving your desk.

How can you do market research without leaving your desk?
As marketers, we know how important it is to inform our decisions with market insight, but accessing that insight can ...

Insights and analytics guides and best practices

Marketing Analytics

Do you know which marketing tactics are contributing to business growth and which aren't? B2B marketing analytics aims to help you understand exactly what you should be investing time and money in.