Managed social media marketing and optimization for B2B businesses

The managed social media marketing and optimization service for B2B business owners and marketers who don't have the time or expertise to run lead generating social media marketing.  This is the solution for you if you want to work on what you are good at, rather than figuring out social media marketing.  

The influence of social on the B2B buyer journey is increasing 72% of B2B buyers are using social media to research vendors. However, research shows that to see any substantial ROI from social media you need to spend at least 6 hours per week in active social media management. I know neither B2B marketers nor business owners have 6 hours to spare. How many times have you had to work late, or been thinking about work when you should be with family? You don’t need something else on your plate. Here is my solution, the Digitally managed social media marketing and optimization service for B2B businesses.

Managed social media marketing and optimization for B2B businesses is designed for B2B businesses who need to ignite lead generation with social media marketing. It’s cost-effective, comes with a 7-day trial, and it’s powered by me. Not an algorithm, or someone offshore that you’ll never speak to. Social media is about people, and people-powered social media that works for your business starts here.

Managed B2B Social Media Marketing Services

Start Social

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Get your B2B social media marketing off the ground.


£499/mo



Grow Social

bolt

Optimized marketing to grow your audience,


£Bespoke

Includes £200 pm media budget from month 2

Ignite Social

Lead generation focused social media marketing.


£Bespoke

Includes £300 pm media budget from month 2

All social media management plans include a 7 day free trial. You will be charged on day 8. There are no long term contracts, payment is taken monthly and you just need to cancel before your next renewal date. Where a media budget is included this is available from month 2. Order now or book a discovery call.

Book a social media discovery call at a time that works for you

Why do you need a social media marketing service? 

1

Your competitors are already investing in social media. 78% of businesses have dedicated social media teams. Having a dedicated in-house team brings with it a lot of overhead and a long-term commitment. Not with me. You can try my managed social media marketing and optimization service for 7 days, and there is no long term commitment. 

2

Your competitors are already investing in social media. 78% of businesses have dedicated social media teams. Having a dedicated in-house team brings with it a lot of overhead and a long-term commitment. Not with me. You can try my managed social media marketing and optimization service for 7 days, and there is no long term commitment. 

3

Once you have found the right people you need to invest in the tools and training for them to do their job. I invest in social media marketing tools and spend time evaluating the latest tactics so that you don't have to. 

This might not be right for you if... your business has the time and resources to build a social media team in-house. I’ve worked with in-house social marketing teams, and they do well. As long as you have the right people, tools, and investment it’s the best option. This managed B2B social media marketing service is for those businesses who want instant B2B social media marketing expertise for their marketing organization, with no long-term commitment.

Social media marketing  designed for B2B markets

There are three simple plans for you to choose from, Start Social, Grow Social and Ignite Social. There is a one-week free trial for all three services and you will only be charged after 7 days.

All services include...

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    Review and optimization of your Twitter. LinkedIn, Facebook and YouTube accounts. Where you don't have profiles, I will create these for you.
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    Monthly reporting in your branding with strategic recommendations. 
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    A content mix of your own content plus  engaging third-party content that we think your audience will love. 
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    Full content approvals workflow. 

How many social posts do you get?

Start

Grow

Ignite

Twitter

20

50

100

LinkedIn

4

8

12

Facebook

4

8

12

YouTube

0

2

4

In your package you’ll be allocated a minimum number of posts per month. This is number of unique posts. In Twitter we’ll often re-share the same content multiple times but this isn’t counted towards you minimum. Posts are scheduled at optimum times for your account and business.

Why do we post on Twitter for more than we do on LinkedIn and Facebook? Our research shows that tweets are less light to be seen than LinkedIn or Facebook posts. Twitter is much more of a stream of content. LinkedIn and Facebook posts have a longer shelf life. Posting too much on a platform like LinkedIn, because the content stays around longer becomes very spammy.

Book a social media discovery call at a time that works for you

We'll create images and social friendly videos

Start

Grow

Ignite

Branded images

5

10

20

Social Videos

0

2

4

Facebook

4

8

12

YouTube

0

2

4

Images - When posting third party content we will use images sourced from the content. When posting your own branded content we will either use images from your content or will create images based on a branded template which we create for you. 

Videos - Grow Social packages and above include content posting to YouTube. This is unique among many of our competitors. We will post your video content to YouTube with optimized headlines and descriptions. We’ll proactively manage your YouTube account. If you don't have video content? We can create buzzfeed style videos for you. These videos work very well and consist of images with overlaid text.

Community engagement and management

Start

Grow

Ignite

Pro-active community engagement liking/commenting/engagement

N

Y

Y

Influencer research and engagement

N

N

Y

Managing and responding to questions

N

N

Y

Event Amplification

N

N

Y

Successful social media marketing is as much about engagement with other accounts as it is about posting your own content. In our Grow Social packages and above we will proactively engage with other accounts relevant to your niche through liking, re-sharing and commenting on content.  In our Ignite Social package and above we will identify who the influencers are in your niche and proactively engage with them.  As the popularity of your social accounts grow they will quickly become a channel where your prospects will contact you and ask questions. With the Ignite Social package we will coordinate getting timely responses to these questions and posting them for you.

Book a social media discovery call at a time that works for you

Using social media marketing for lead generation

Start

Grow

Ignite

Content calls to action

N

Y

Y

Bespoke welcome messages

N

N

Y

video lead generation

N

N

Y


N

N

Y

Social media marketing is a fantastic tool for the generation. Promoting your gated assets is a top priority and we find it works really well. We now also offer content “calls to action”. This is where we are able to promote your assets and brand, even when we are sharing third-party content. We believe this is a unique offering in the market today and takes B2B lead generation using social media to the next level. With the Ignite package we will also send out welcome messages to each new follower, promoting one of your lead generating assets.

Actionable reporting on your social media marketing

Start

Grow

Ignite

Content calls to action

N

Y

Y

Bespoke welcome messages

N

N

Y

video lead generation

N

N

Y


N

N

Y

Social media marketing is a fantastic tool for the generation. Promoting your gated assets is a top priority and we find it works really well. We now also offer content “calls to action”. This is where we are able to promote your assets and brand, even when we are sharing third-party content. We believe this is a unique offering in the market today and takes B2B lead generation using social media to the next level. With the Ignite package we will also send out welcome messages to each new follower, promoting one of your lead generating assets.

Using social media marketing for lead generation

Start

Grow

Ignite

Monthly Social media reporting in your brand

Y

Y

Y

strategy recommendations

Y

Y

Y

competitor analysis

N

Y

Y

Report review call

N

Y

Y

We will provide monthly reports on activity. This will be presented in a PowerPoint format. If you would like in a different format just let us know, but we found that majority of our customers want to be able to distribute the reports internally in a PowerPoint format. In our Grow Social package and above we also include strategic recommendations and competitor analysis. For both Grow social and Ignite packages we will also hold a monthly call with you to go through the report.

Managed social media advertising starting month two

Start

Grow

Ignite

Managed social media advertising

N

Y

Y

Budget (Included in fee)

N

£100

£200

Bespoke landing pages (active at one time)

N

1

2


N

Y

Y

Sponsored social media marketing can be a great way of growing your audience and generating leads. Starting from the second month of our engagement we will run social ads on your behalf when you're on the Grow Social or Ignite Social packages. The allocated budget is already included in the monthly fee. 

Account management

Start

Grow

Ignite

Dedicated email

Y

Y

Y

Campaign management Calls 

1 per month

2 per month

1 per week

Bespoke landing pages (active at one time)

N

1

2


N

Y

Y

Sponsored social media marketing can be a great way of growing your audience and generating leads. Starting from the second month of our engagement we will run social ads on your behalf when you're on the Grow Social or Ignite Social packages. The allocated budget is already included in the monthly fee. 

Managed Social Media Marketing Services

Start Social

spinner

Get your B2B social media marketing off the ground.

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    Organic social media management based on expertly curated content.
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    Twitter, Facebook and LinkedIn.
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    Weekly content calendar for review and approval.  

£499/mo



Grow Social

bolt

Optimized marketing to grow your audience,

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    Organic  & paid social media management with included media budget.
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    Twitter, Facebook, LinkedIn and YouTube.
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    Proactive engagement that builds your community. 

£Bespoke

Includes £200 pm media budget from month 2

Ignite Social

Lead generation focused social media marketing.

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    Organic & paid social media management with included media budget.
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    Influencer research and engagement.
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    Images, videos, advanced CTAs and landing pages. 

£Bespoke

Includes £300 pm media budget from month 2

All social media management plans include a 7 day free trial. You will be charged on day 8. There are no long term contracts, payment is taken monthly and you just need to cancel before your next renewal date. Where a media budget is included this is available from month 2. 

Book a social media discovery call at a time that works for you

Common questions on our B2B social media marketing service

What is our social media marketing content mix?

We will always post a mixture of your content and third-party content. Social doesn't work if it's just talking about you. If you look at any of the most successful social media accounts you will see a mix of roughly 70% third-party content and third-party branded content. This is broadly the mix we put in place to begin with and then optimize an ongoing basis.

How do we know what content to share?

We share two types of content, your business content and third-party content. For your business content we’ll work with you to understand what your priorities are. For third-party content will research what is getting engagement in the market and base our content plan on that. We prepare our content plan no more than seven days in advance to ensure remain fresh and on top of ever-changing content trends.

How do we know what content to share?

On Twitter we will repost the same content multiple times however your package only charged for the number of unique posts we create.

Can you provide content input and ideas?

Definitely! Our social media management will only be successful if we are promoting what you need us to promote. We want to know what your upcoming campaigns are, what events you'll be at and what webinars you be running. What you tell us will feed into our content plan. Social media marketing needs to be integrated with your business activity.

Can you provide content input and ideas?

No. We believe we can earn our renewal every month. You're not tied to a long-term contract or under any ongoing obligation to use our services. Your credit card will be charged each month. If you cancel within the month, we'll see out the month but you won't be charged the following month. It's that simple.

More questions? 

Question about our managed social media marketing? Start a chat session or book a free discovery call. 

Kaya-Digital-Marketing Coach

Kaya, Digital Marketing Consultant

"

Social media marketing is not optional. Especially in B2B sales and marketing. Your prospects are doing research on social media. If they can't find you they will find your competitors. My managed social media marketing and optimization service is aimed at B2B business and designed to remove the worry from your shoulders. 

This is a no obligation & free call. You have nothing to lose and everything to gain.