Relationship marketing 
Tactics & Tools

When selling to other businesses relationships matter. Behind every procurement order is a person and people buy from other people they know, like and trust. Social media and relationship marketing is all about building the relationships that persuade buyers and influence decisions. Relationships can be built through social media, events and even gathering feedback and showing you can proactively make improvements. Relationships make the sale and maintaining positive relationships helps businesses increase LTV and reduce churn. 

In this section of Digitally.co discover relationship marketing, the best practices and the tools that can help you foster valuable relationships. 

Tools & tactics that for B2B relationship marketing

Use these tools to make it easier to advertise online and promote your business to other companies. 

How to do free B2B market research using LinkedIn

How to do free B2B market research using LinkedIn
LinkedIn is the social network of business. It doesn't reveal as much demographic information as Facebook, but LinkedIn ad tools ...

How to use Facebook Audience Insights for B2B market research

Using Facebook Audience Insights for B2B research
Marketers need to thoroughly understand their audiences. This is especially true in a B2B context where we are making complex ...

What is Buffer?

What is Buffer?
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets ...

AdEspresso Overview

AdEspresso Overview
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets ...

Best books on social media marketing for B2B businesses

Best social media books: Share Facebook Twitter Pinterest Buy New $14.99 Qty: In Stock. Ships from and sold by Amazon.com. Gift-wrap available. Add to Cart Turn on 1-Click ordering for this browser This item ships to Newbury, United Kingdom. Learn more Deliver to Kaya - Newbury RG142SJ‌ Add to List Have one to sell? Sell on Amazon Listen See all 2 images Social Media Explained: Untangling the World’s Most Misunderstood Business Trend, Revised and Expanded Second Edition
What are the best books on social media marketing for B2B businesses and marketers? (2018) Social media marketing is an ...

Introduction to social media for B2B organisations

social media for B2B organizations
In this article, you’ll learn what the growth of social media means for B2B businesses. Why it can’t be ignored ...
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Explore relationship marketing tactics and strategies

Organic social media marketing

Social media advertising

Event marketing (events & shows)