What are the best books on social media marketing for B2B businesses and marketers? (2018) 

Social media marketing is an important channel for all businesses, especially B2B businesses. B2B sales is all about building relationships with prospects. Throughout the buyer journey your prospects are doing research, trying to understand their challenge and narrow down vendors for their shortlist. When prospects want to find out how their peers are solving similar challenges, and when they want to see what others are saying about you, they use social media. In fact, 49% of buyers research vendors using LinkedIn, and 44% have found vendors using their LinkedIn connections. How do you win at social media marketing? I've put together this list of the best books on social media marketing for B2B businesses and marketers (Updated: 04/2018). 

Ready to win at B2B social media marketing? 

Best books on social media marketing for B2B businesses

Best social media books: Share  Facebook Twitter Pinterest Buy New  $14.99 Qty: In Stock. Ships from and sold by Amazon.com. Gift-wrap available. Add to Cart Turn on 1-Click ordering for this browser This item ships to Newbury, United Kingdom. Learn more Deliver to Kaya - Newbury RG142SJ‌ Add to List Have one to sell? Sell on Amazon     Listen      See all 2 images Social Media Explained: Untangling the World’s Most Misunderstood Business Trend, Revised and Expanded Second Edition

Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world's most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do."

Why is this in my list of best books on social media marketing for B2B businesses?

This is a great social media primer. If you are a manager or leader who wants a high level view of social media then this book will give you that. If you're already comfortable with social media then this book is not for you. 

Full of great illustrations this book covers the key concepts on how to use social media to reach your audience. 

Social web is the prefered method of connecting...

For many in today's world, the social web is the prefered method of connecting, communicating, learning and discovering products and services

Mark W. Schaefer //  Twitter //

Best social media books: How to Tell Your Story in a Noisy Social World

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.


Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.


Notes From Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
  1. Marketers need to understand social media. It's vital in our modern age.
  2. Marketing needs great content, you need to tell people great stories. 
  3. Strong marketing needs year-round campaigns, with fresh daily content. 
  4. Marketers need to understand how different social network work, and the content that works on them. 
  5. Businesses need to understand which social platforms fit their brand.

Why is this in my list of best books on social media marketing for B2B businesses?

Social and digital marketing more broadly have changed what it means to run campaigns. Campaigns are no longer short stints of marketing activity. They need to be much more long term and they need to offer a lot more before they ask for anything in return. This book sums up the approach we all need to take, give, give, give, and only then ask. 

What is great marketing?

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

Gary Vaynerchuk //  Twitter //

Best social media books

Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.

Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called “8 Steps to Winning at Social Customer Care.”


Dan Gingiss

Customer service is played out in open social media

Customer Service - both good and bad - is played out in the open in social media. 

Dan Gingiss  //  Twitter //

Best social media books: Share  Facebook Twitter Pinterest Buy New  $14.99 Qty: In Stock. Ships from and sold by Amazon.com. Gift-wrap available. Add to Cart Turn on 1-Click ordering for this browser This item ships to Newbury, United Kingdom. Learn more Deliver to Kaya - Newbury RG142SJ‌ Add to List Have one to sell? Sell on Amazon     Listen      See all 2 images Social Media Explained: Untangling the World’s Most Misunderstood Business Trend, Revised and Expanded Second Edition

Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana.


Shama Hyder

Understand the mind-set of people using social media

The Zen of social media marketing is about understanding the mind-set of people who are using social media and then using it to your advantage. 

Shama Hyder //  Twitter //