Category Archives for "search engine optimization"

How can you do market research without leaving your desk?

Doing market research without leaving your desk.

As marketers, we know how important it is to inform our decisions with market insight, but accessing that insight can take time.  Now you’ll learn about a quick way of doing really valuable research without leaving your desk. Prior to any marketing activity, it’s really important to do some research about your audience. Marketing campaigns […]

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Why does SEO matter for B2B websites?

Why does SEO matter for B2B websites?

Search engine optimization (SEO) is the process of optimizing websites so they attract more traffic from organic search. In this article we answer the question, why does SEO matter for B2B websites? A majority of B2B sales journeys start with a search, so increasing visibility in organic search is an opportunity to attract traffic at […]

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What is the role of buyer personas in B2B SEO

What is the role of buyer personas in B2B SEO?

In this Digitally article, we look at how and why your understanding of buyer personas is the starting point for successfully growing your B2B business using search engine optimization (SEO). Key takeaways: What is the role of buyer personas in B2B SEO? B2B SEO is about helping your business to be found by prospective customers […]

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What is B2B SEO?

What is B2B search engine optimization?

In this article we answer the question, what is B2B search engine optimization? B2B buying journeys begin with a search and B2B search engine optimization aims to increase the visibility of your website in the organic search results. By increasing organic search visibility the aim is to attract relevant B2B prospects to your website. These […]

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